Non-Conscious Drivers of Choice
At Brain & Science we help make better decisions by letting people test their own brain about their choices. We develop practical scientific methods for quantifying cognitive-emotional impact, and support scientific research in cognitive and social neuroscience. This helps make decisions rationally when irrational responses are a critical factor.
Brain & Science offers the following applications:
BrainDesire is an online test directly derived from academic research, that was conducted at universities having facilities dedicated to brain science. BrainDesire measures to what extent a significant other activates one's own brain areas that are involved with desire and love. It is derived from studies on implicit cognition, interpersonal relationships and brain imaging research. Relevant peer-reviewed articles published by scientific journals are available for review.